That Cheese Dust Now Has A Name

We’re not to call it “cheese dust” anymore…

The dusty-cheese byproduct of eating Cheetos that consumers, for decades, have sometimes described as “Cheetos fingers” now has an official term. “Cheetle” is defined as “that orange and red dust symbolic of true Cheetos fandom,” according to a press release from Frito-Lay.

Yup. #ItsCheetle https://t.co/3AFuDHGqYJ

— Chester Cheetah (@ChesterCheetah) January 9, 2020

In a sentence, for example, the word “Cheetle” could be used thusly: “My hands have Cheetle on them,” or, “Did you stain my shirt with Cheetle?” To celebrate this newly-coined term, Cheetos is rolling out a new product: ready-to-eat popcorn “that has been infused with Cheetle.”

The popcorn will be available nationwide in both Cheddar and Flamin’ Hot flavors.