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Starbucks Closing 400 Stores To Move To Takeout Strategy

Starbucks plans to close up to 400 stores in the US and Canada over the next 18-months, while at the same time adding carryout and pick-up only locations.

They expect to open about 300 new North American stores that specialize in carryout and pickup options that will better serve “on-the-go” customers while limiting crowd sizes in its cafes.

Starbucks said it was already re-evaluating how it sells coffee prior to the coronavirus outbreak due to customers in major cities already showing a greater tendency to order coffee on the go.

 

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