Aunt Jemima Is Now Pearl Milling Company

Aunt Jemima‘s new brand name and logo is hitting shelves in June…switching to Pearl Milling Company, which happens to be the name of the company who makes it.

This whole rebranding idea was set in motion when Pearl Milling Company announced in June that they were making changes to the logo which drew inspiration from the song “Old Aunt Jemima” from a minstrel show in which performers wore blackface.

It’s probably going to throw people off for awhile…