Adam Driver is the face (and body) of Burberry new men’s fragrance, which launches next month. In the video, set to “Two Weeks” by FKA twigs, Driver races a horse into the ocean, swims with the horse, and exits the water as… a centaur?

The Internet has thoughts. Mainly, why does he run into the ocean and swim with a horse and then come out a centaur?  How does this sell men’s cologne?

Some really dig it.

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