A pillow has become the butt of many online jokes after a photo of it went viral on Reddit. LOL…get it?? The pillow, which is allegedly part of CVS’s new merchandise for Valentine’s Day, is shaped like a donut, but many think it looked like something else.

Valentine’s merch is here! from r/CVS

Some comments:

“Well that’s an anus.”

“Straight to the personal intimacy aisle.”

“Oh my god. Literally shake my head. My god. I’ve seen a lot of bad holiday promo over the years but this. Who thought this was a good idea.”

LOL