The Weeknd (who just announced 2022 tour dates) has put out multiple bizarre music videos and public appearances, from being covered in bandages to lately with exaggerated, seemingly surgically-altered features. It’s all part of the story he is trying to tell for his album After Hours.

“The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated.” “It’s all a progression and we watch The Character’s storyline hit heightened levels of danger and absurdity as his tale goes on.”

He was asked during a recent interview, “What can we take from the fact that you seem to be intentionally making your face increasingly unattractive while promoting your biggest album?” To which he said, “I suppose you could take that being attractive isn’t important to me but a compelling narrative is.”

 

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