NCAA Passes Motion To allow Student Athletes To Be Paid For Their Likeness

The NCAA Board of Governors took the first step Tuesday toward allowing amateur athletes to cash in on their fame, voting unanimously to permit them to “benefit from the use of their name, image and likeness.”

The NCAA and its member schools now must figure out how to allow athletes to profit while still maintaining rules regarding amateurism.

This change came a month after California passed a law that would make it illegal for NCAA schools in the state to prohibit college athletes from making money on such activities as endorsements, autograph signings and social media advertising.

There are state laws that contradict the national governing body’s rules and could cause athletes to be declared ineligible.