The wait is finally over — the exact details surrounding Lady Gaga’s beauty brand, Haus Laboratories, are here.

You can now get a first glimpse of the line through her campaign video, which she unveiled on Instagram.

The video, which is full of glittering shadow and graphic eyeliner looks, showcases the products that will be available for presale on July 15.

“The last thing the world needs is a beauty brand,” Lady Gaga said in her campaign video. “But that’s too bad.” OKAY GAGA!

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