Dwayne “The Rock” Johnson Is Now Instagram’s Highest Paid Celebrity

Dwayne “The Rock” Johnson has dethroned Kylie Jenner as Instagram’s highest-paid celebrity.

According to social media marketing firm Hopper HQ, Johnson can charge advertisers roughly $1,015,000 for a sponsored post. Last year, BBC reported that Jenner made roughly $1.2 million on a sponsored post.

Johnson has 189 million followers while Jenner has 183 million.

Hopper HQ began publishing a list of highest-earning stars in 2017 after speaking with celebrities and Internet personalities – known as influencers – to determine how much they were being paid, as well as speaking with advertisers to estimate how much could be charged for a post. Exact amounts often aren’t known due to relative secrecy among marketers and influencers.

Jenner now sits at number two at an estimated $986,000 per post.

Also on this year’s list were pro soccer player Cristiano Ronaldo – who charged about $889,000 per post – and Jenner’s sister Kim Kardashian, who could charge $858,000. Ariana Grande rounds out the top five, charging about $853,000.

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