Ariana Grande Launching Makeup Line Called R.E.M. Beauty

She’s had her own fragrance for awhile and the rumor she was diving into makeup has been out there for a bit too. Now we know the name…R.E.M. Beauty, and today the URL and social media handles on platforms like Twitter and Instagram all went live.

If the success of  Rihanna’s Fenty Beauty has proven anything, it’s that there’s even more money in makeup than pop songs, and other artists like Selena Gomez and Lady Gaga have followed suit without flooding the market. Looks like the launch is around the corner!

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