Americans Love Their Bourbon

Bourbon tourism is reaching new heights last year in Kentucky. Attendance at distilleries along the Kentucky Bourbon Trail surpassed 2 million in 2022 for the first time ever. Total visits exceeded 2.1 million last year, easily beating the pre-pandemic record of 1.7 million stops in 2019. In the past decade, the “amber adventure” has had a 370% surge in attendance. The distillers’ association created the Kentucky Bourbon Trail in 1999 to give visitors an intimate, educational look behind the state’s most historic distilleries. Total attendance at its 18 participating distilleries nearly reached 1.4 million last year.

We here in “Bourbon Country” know this! What’s your favorite bourbon tour?

The results are in: at least 6 more weeks of Bourbon. 🥃 #GroundhogDay pic.twitter.com/XlhaemtdBs

— Louisville Tourism (@gotolouisville) February 2, 2023