1-Year-Old Becomes Pantene’s Newest Model

Meet Chanco, the new face of Pantene.

The 1-year-old with a surprisingly full head of luscious brunette locks is an internet sensation. She has more than 340,000 followers on Instagram, thanks to her mom, Mami Kano.

Well, she caught the attention of hair care company Pantene, which featured her in their ad, plus a video about her hair-o-ing journey to iconhood.