The Ben Davis and Kelly K Show

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E*Trade Baby FIRED!!!

by Kelly K posted Mar 21 2014 11:40AM

The E*Trade baby is getting FIRED!   NOOOOOOOO!!!  In a 30-second ad that debuted during the opening games of the NCAA March Madness tournament, a singing cat named Beanie interrupts the baby's announcement that he is funding his retirement account through E*Trade. They hired a new ad firm and feel like they need to go in a different direction.  No specifics yet about the new marketing campaign that will be launched in the next few weeks, but it will be delivered mostly through online channels such as Yahoo Finance, search engines such as Google and Bing and social networks such as Facebook rather than on television.  Story HERE! 

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03/21/2014 11:47AM
E*Trade Baby FIRED!!!
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